TUESDAY, Nov. 17/09


FOOTBALL: EESS Seniors vs. Mother Theresa at UWO, Challenge Bowl, 2:30 pm


Nov. 8 = There was a two vehicle accident on John St. North around 3:30 pm with no injuries. A 2002 Mercedes, while attempting to turn,  struck a 1996 Chrysler, passing on the right side. No major damages reported. The 36-year old male driver of the Chrysler, from London, was charged .

-Nov. 12 = A 44-year old male from St.Thomas was charged with impaired driving after he was observed leaving an Aylmer bar about 11 pm in an intoxicated state. According to a witness, the driver actually headed east, turned around at Summers’ Corners, headed back towards Aylmer, then turned around past Hacienda Road and turned to head south on Hacienda before Aylmer Police arrived and apprehended the driver!

-Nov. 13 = A RIDE program on Talbot St. West stopped 550 drivers with only the following actions: 3 headlight warnings, 2 windshield wiper warnings and 2 liquor licence warnings.


(Mike Manchester of Aylmer is an EESS graduate and currently works at Chapters in London. He sent a letter/question to Scientific American Mind magazine in the spring and the letter was reprinted in this month’s issue. Here is the letter/response:)

Why do most customers at my bookstore have trouble under­standing my instructions to swipe their debit cards with the magnetic stripe “toward me?” Almost everyone positions their card the wrong way, then asks in confusion, “Stripe toward me?”—meaning themselves. What is causing everyone to make the same mistake?
—Michael Manchester, Aylmer, Ontario

Robert O. Duncan, a behavioral scientist at York College, the City University of New York, explains:

This debit-card mystery may seem insignificant (albeit intriguing), but it actually serves as an excellent illustration of how we store memories and why that system sometimes fails us. In 1974 psychologists Alan Baddeley and Graham Hitch of the University of York in England proposed that we possess working memory, a space where new memories can be accessed and
manipulated. According to Baddeley and Hitch’s model, we store and alter memories through a phonological loop, which processes sound information, and through a vis­uo­spatial scratchpad, which maintains and manipulates spatial and visual information.

In the case of the debit-card stripe, the phonological loop comes into play because the cashier gives the customer verbal instructions. We use this loop all the time. For example, when trying to remember a telephone number, you probably rehearse the number in your mind by repeating the names of the numbers rather than picturing them. Your customers are likely rehearsing the words “stripe toward me” so they can remember the command and act on it. A problem occurs, however, when the customer interprets “stripe toward me” literally. This happens because the phonological loop only serves to keep a phrase fresh in your memory—it does not help you intelligently interpret its meaning. Rehearsing the pronoun “me” over and over can alter your interpretation of the instruction, believing the “me” refers to yourself instead of the cashier.”

Mike then responded to these AylmerNews questions:

-Why write the letter to this magazine?
“Sci Am Mind is one of several magazines I read while on break at Chapters. I was familiar with the Ask the Brains column which allows people to submit questions about behaviour that is puzzling. It seemed to me that I provided a simple explanation but it was misinterpreted so regularly that it couldn’t be dismissed as just being a few people who could not hear what I had said.”

-Is the issue quite common at Chapters?
“If cashiers did not direct customers on how to orient their cards in the debit machines, we would have to answer those questions constantly since many machines are different. So we tried to preempt the questions by describing the direction. It was ironic, then, that despite our efforts
customers would still get it wrong. This was frequently encountered by all staff. Another way to phrase the instruction would have been to say “stripe facing away from you” but that takes longer and when you say the same thing over and over hundreds of times a day you look to the simplest option possible. This is no longer an issue, though, since we have new debit machines that have the debit reader positioned on the outside and I explain they need to
swipe the stripe facing in.”

-Satisfied with their response?

“They didn’t contact me to tell me it would be included in this month’s issue. I guess they assumed since I submitted the question I read every issue and would see it. The Ask the Brains column from the current issueis available on their web site but they only reprint the first questionand answer, not mine which appears second, or else you could have linked to it. I think the response provided by their expert is great, a very succinct and understandable explanation, though I wonder if it might appeal more to someone who experienced it than a casual reader. Fortunately our debit machines have changed. If it had happened again I would have been tempted to explain to customers that their phonological loop was malfunctioning and can only imagine the looks I would have be given.”

“H1N1 CLINICS NOW OPEN TO ALL” (Press Release Today From Elgin Health Unit):

Starting on Tuesday, November 17th, the Elgin County community clinics for pH1N1 flu vaccine are open to all residents of Ontario over the age of 6 months.We are making this change at this time because we believe:

· We will be receiving 4-5000 doses weekly over the next several weeks;

· We have sufficient amounts of vaccine to supply people coming to our community clinics;

· We have sufficient amounts of vaccine to supply physicians and nurse practitioners who are providing vaccine in their practice settings;

There are new recommendations for H1N1 Vaccine Dosage:

People age 10 and over will require one dose of the H1N1 vaccine for full immunity.  Unadjuvanted vaccine can be considered for healthy people.

Children between the ages of 6 months and 35 months should receive two half-doses of adjuvanted H1N1 flu vaccine, administered 21 days of more apart.

Children with chronic health conditions who are between 3 and 9 years of age should receive their first half-dose of the adjuvanted H1N1 flu vaccine as soon as possible.  They should also receive a second half-dose of the H1N1 flu vaccine.  The interval between the two half-doses should be 21 days of more.  Parents should discuss the timing of the second dose with their family health care provider.

Healthy children between 3 and 9 years of age should only receive a single half-dose of the adjuvanted H1N1 vaccine, and do not need to return for a second vaccine for now.  This recommendation may be updated as more information becomes available.

There is currently no data on the duration of immunity.  Researchers will monitor closely and if there is an indication that immunity wanes quickly after a single-half doses, then a recommendation for a second half-dose will be reconsidered.


Aylmer Performing Arts Council advises that tickets are still available for this Thursday’s show by blues guitarist Guy Davis – 7:30 pm/ $25/ phone 765-3039


The championship won on the weekend by the EESS Junior Girls’ Basketball team was the first ever at this level by the school since conference play began in l953.

The EESS Senior Football title captured on Thursday was the school’s 6th and second in a row – the first time they have won back-to-back honours since l958-9.

And the EESS Junior Football crown, also earned on Thursday, was East Elgin’s 9th and also second in a row, the third time they have accomplished that.


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